Beginning her floral career in 2004 while attending art school in Australia, Erica Smolders returned to Victoria, founding Rook & Rose in 2010. Featuring an all female team, Rook & Rose has grown into a multi-hyphenate business that includes a brick and mortar retail shop, online store, weddings and events department, and photo studio – in addition to the fresh and dried floral designs it’s become known for.


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