Soft Focus is a Canadian designed line of stylish loungewear, focused on crafting contemporary silhouettes out of quality, natural fabrics.

Founder, Sammi Smith, is a Toronto-based designer who has 10+ years of experience working for some of Canada's top fashion and apparel brands. 
When it came time to leave her 9 to 5 life behind and branch out on her own, Sammi found herself contemplating the standard home office uniform of sweats and tees. Working from home for the first time, she sought out easy, casual clothing that didn't sacrifice personal style for comfort.

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