Pop Trading Company announces their collaboration with Dutch artist, Parra. The collection sees the artist take creative review of the brand’s logo for a series of tees and crew neck sweaters.
Dutch artist Parra is best known for his curved post-Pop imagery, highly saturated colours, vibrant hand-drawn letters and worlds inhabited by hybrid, surreal characters. Celebrated by galleries and championed by an underground following from the outset, Parra had quickly become a respected and eclectic artist worldwide. Working across drawing, painting, animation and sculpture, Parra creates an enigmatic and instantly recognizable style that defies easy categorization. Parra is cofounder of cult apparel label ByParra and a member of electronic music groups Le Le and Mich. Parra lives and works in Amsterdam, The Netherlands.