" We believe in supporting emerging designer brands who challenge boundaries and create fashion that is both ethical and sustainable."
Sefr means zero in Lebanese Arabic, and for founders Sinan Morshed and Per Fredrikson it represents the concept of starting from a clean slate. Since it's founding in 2016 the Gothenberg based brand Sefr has tried to do things differently, without reference to something that has been done before. Their attention to luxury fabrics and details are at the core of the Sefr collection.
Faithfull The Brand is known for it's natural fabrics, custom prints and playfull silhouettes. Faithfull is the creation of Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger ~ Two globe-trotters with a love for travel and a vision to inspire women around the world to live well-travelled and inspiring lives.
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