Based in Mexico City, mucha(carne) is a brand that embodies a "substance-first" ethos. The brand's name, which translates to "much meat," reflects its commitment to producing high-quality products that prioritize functionality and durability. Founder Nathan Finkelstein, an architecture graduate, established mucha(carne) in 2020, with the goal of creating a made in Mexico technical clothing brand that is rooted in nature.

Drawing inspiration from the natural world, mucha(carne) utilizes the finest technical fabrics and German hardware to engineer its products. Innovative textile technologies, such as Flexi-Shield, Soft Shield, Nytechlonics, Magnogrip, and Colombian flexi shield, are incorporated into each item to ensure maximum comfort and adaptability to varying environmental conditions.