DIESEL was founded in 1978 by Renzo Rosso and quickly became an iconic Italian fashion brand renowned for its pioneering denim and bold advertising campaigns. Now under the creative direction of Glenn Martens, known for his work with Y/Project,  DIESEL has embraced innovation and sustainability, intertwining streetwear with high fashion elements. Martens has injected a fresh, avant-garde vision while maintaining DIESEL'S edge and championing eco-friendly practices and inclusivity.