Séfr
Sefr means zero in Lebanese Arabic, and for founders Sinan Morshed and Per Fredrikson it represents the concept of starting from a clean slate. Since it's founding in 2016 the Gothenberg based brand Sefr has tried to do things differently, without reference to something that has been done before. Their attention to luxury fabrics and details are at the core of the Sefr collection.
