Founded in 1978 by Renzo Rosso, Diesel is an iconic Italian fashion brand renowned for its pioneering denim and bold advertising campaigns. In 2024, under the creative direction of Glenn Martens, known for his work with Y/Project, Diesel has embraced innovation and sustainability, intertwining streetwear with high fashion elements. Martens has injected a fresh, avant-garde vision, maintaining Diesel's edge while championing eco-friendly practices and inclusivity.