Pop Trading Co was founded in Amsterdam, Netherlands by Peter Kolks and Ric van Rest. Initially started as a distribution company for brands like Palace and Polar - Pop Trading Co in-house collection was launched in 2015 and quickly found success with skate communities worldwide as well as luxury retailers.
Today Pop Trading Company is a full lifestyle collection that regularly collaborates with artists and brands such as Parra, New Balance and Carhart WIP
Simply put, Peter and Ric see skateboarding for all the right reasons, delivering a strong desire to spread the love by creating a brand that encompasses the true skateboarder lifestyle and aesthetic.
Séfr means zero in Lebanese Arabic, and for founders Sinan Morshed and Per Fredrikson it represents the concept of starting from a clean slate. Since it's founding in 2016 the Gothenberg based brand Séfr has tried to do things differently, without reference to something that has been done before. Their attention to luxury fabrics and details are at the core of the Séfr collection.
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