Pieter Janssen, aka Parra, is an Amsterdam based artist best known for his surreal characters and distinctive use of saturated colours. In recent years Parra has collaborated with many of fashions top brands, by adding his distinct graphic touch to limited edition capsules. The by Parra label incorporates Parra's ground breaking art and imagery to create a full lifestyle collection.

Jens Grede and Erik Torstensson founded FRAME in 2012 as an American fashion label known for its premium denim collections. The brand has since grown to include a full range of high-quality and sustainably produced ready-to-wear items.