Helmed by Nicolaj & Ditte Reffstrup, Danish brand GANNI is about making women feel even more confident. The founders say "GANNI is a state of mind and more than anything, a form of self-expression. Everyone is welcome."
MORE THAN A SUSTAINABLE BRAND GANNI does not identify as a sustainable brand. They recognize the inherent contradiction between the current fashion industry that thrives off newness and consumption, and the concept of sustainability. So instead, they're focused on becoming the most responsible version of ourselves. Committed to making better choices every day across the business to minimize social and environmental impact. This is a moral obligation.