Introducing | SAMSØE SAMSØE

Introducing | SAMSØE SAMSØE

By Jon Wiebe

‘Chasing the Sun’ is the name of the Spring Summer 2022 collection by Samsøe Samsøe. It offers an optimistic view of the world, and delves into the sense of never ending travels and adventures: the dream- ing and hoping of brighter days ahead and a feeling of positivity within us. It attempts to capture that euphoric and inevitable de- sire to break free and explore.

The collection takes us through a time lapse, where we touch base with the in- spiring and defining 70’s and 80’s as well as take a small peek into 90’s fashion. The overall feeling and mood of the collection is retro, yet elevated. Contemporary prints, nostalgic patterns, updated jacquards and nuances in silhouettes give us a revival but which is very much in line with the trends of the new 20’s.


‘The collection, for me, is all about explo-rations, travels and freedom. The freedom we’ve all missed the past year, and the travels we will be able to do again so soon. The new relationships we will gain, and the chasing of newness we’ve all longed for! I really wanted to bring across the sense of positivity and the yearning for summer, and with the colours and silhouettes of this col- lection, I believe we achieved that.’ – Gitte Wetter, Intermediate Head of Design.


Samsoe Samoe womenswear tells a story of a power woman on the move. A sense of youth, optimism and effortlessness are concepts
that describe this collection. A new colour palette is introduced; turquoise, lime greens and bright fuchsias contrast with hues of bronzed browns, dirty beige and dusty blues. Here, we see more of a time travel from 70’s silhouettes in crochet dresses and shirting and 80’s structured shoulders in sexy, belted suit jackets to 90’s references in leather wrap skirts in rich brown tones.

For SS22, Samsøe Samsøe has reached a level of 80,81% more responsibly sourced materials for the styles in the collection: a big step closer to their 2024 goal of reaching 100% responsible materials across all collections.